Hayden COX

It's a long way from shaping surfboards in his parents’ Sydney backyard to helming cult surf brand Haydenshapes in Los Angeles, but Hayden Cox’s passion and creativity ensured the journey has been a success. Revolutionizing surfboard construction with his FutureFlex technology, he has also branched out into collaborations with the likes of Alexander Wang, Google and Audi, as well as looking at how surfboard technology can be used in building and furniture design. We sat down with the powerhouse designer, entrepreneur and author to talk about chasing swells, his thirst for pushing innovation, and hunting down the best food in LA.