Creative Director & Head of Buying Commerce

Landeck > Berlin



Exceptional ALIEN


About Herbert HOFMANN

As one of the world’s most astute fashion buyers, Herbert Hofman ranged across the world, taking his pick of the offerings on catwalk and in showroom alike. It’s a far cry from life in the small mountain town of Landeck, Austria, where he grew up, and even now – as creative director of e-commerce for Highsnobiety in Berlin – he still finds fuel for his imagination in visiting other countries. We chat to him about finding happiness in new cultures, using travel as a catalyst for creativity, and where he recommends visiting while in Berlin and Milan.


Travel Playbooks and Stories