Natasha JEN

After 20 years of life in New York, Taiwanese creative Natasha Jen has made the most of the dense concentration of talent the city possesses, and the healthy competition that motivates them to push their boundaries. Now a partner with iconic design firm Pentagram, she has experienced working alongside organizations such as MIT Architecture, The Guggenheim Museum and MoMA, and is still expanding her experience, branding for emerging technology sectors such as artificial intelligence and virtual reality. We spoke to Natasha about creative life in NYC and her inside tips from 20 years in the city.