Steve VRANAKIS

For Steve Vranakis – born in Vancouver to Greek immigrant parents – the multicultural life in London has made it comfortable enough for him to call it home for 20 years. That and the high concentration of creativity in such a comparatively small area allow him, as the Executive Creative Director of Google Creative Lab, London, to feed his passion: helping diverse talent to enter a wide range of industries in which they can pursue creative careers. We spoke to Steve on his experience of creative life in London and his hopes for the creative industry in 2025.