Pelle SJOENELL

Pelle Sjoenell was raised in an isolated town in the very north of Sweden, before moving to Stockholm and then Minneapolis in the USA to take up a position with advertising agency Fallon. A brief time in New York led him to Los Angeles to launch the offices of global advertising agency BBH, where he is now Worldwide Chief Creative Officer, overseeing work in LA, NY, London, Singapore, Shanghai, Stockholm and Mumbai. Inspired by the vast range of cultures and environments, he is even now finding parts of the city he has never experienced before; we spoke to him about life and culture in LA, his inside tips for the city and the creative road ahead.